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Advantages of Using Facebook for Public Relations and Promotion

Facebook and Building Strong Customer Relation

Public relations play a significant role in order to affect the communication processes and skills among different people around the globe. The organizations use the public relations department in order to review the opinions of the customers and determine their loyalty to the products and services of the company. Furthermore, the company may use the public relations in order to affect the way the organization works effectively through the use of professional techniques and ways. 

It is worth mentioning that the public relations work in order to manage and arrange the spread of information between the individuals and the organizations with the customers in the market. Furthermore, the public relation may include organizations and individuals who can interact with each other to develop and maintain the good position. It is a notable that the public relations department is used in the organization in order to help and assist the public, investors and the employees of the organization about the use or the application of different concepts and strategies inside the organization. Moreover, the management may use the public relation department to convince the employees about the new change in the facilities and the procedures inside the organization. Furthermore, the public relation works effectively in order to attract many customers and clients in the international market. Furthermore, the public relation management works frequently to satisfy the needs of the customers in the local, regional and the international markets.


Definition of Public Relations:

The public relations are defined as the management of the functions and the operations in order to create and maintain an effective mutual relationship between the organization and the public especially the customers, employees, shareholders and other people in order to ensure the success or the failure of the products or the services. The public relations can create an effective image about the company or the organization. The public relations can work in order to attract the customers to buy the products or services of the needed company or organization. It is worth mentioning that the public relations can motivate the public to be involved in the organization. The effective public relations of the organization can help the organization to build an effective image about the company and its employees.


Functions of Public Relations:

The public relations of the organization have a great responsibility to deal effectively with the needed facilities and needed assignments of the organizations. The main functions of the public relations will include:-
1- Establishment of effective and influential relationships and ties between the organizations and the individuals especially the customers in the market in order to influence them to buy the products and services of the organization.

2- Developing an understanding of the different concepts and ways related to the organization and its facilities.

3- Analyzing the concepts and the strategies which the organization do in order to attract the interests of the customers.

4- Creating an effective communication and interaction relationships with the customers and the employees of the organization.

Thus, the management of the public relationships shall work efficiently in order to retrieve the essential good relationship with the customers. This way can help to increase the number of the customers and clients of this organization (Ramachandraiah, 2013).


Elements of Public Relations:

The management of the public relations and management shall work efficiently in order to create an effective communication and interaction tools and facilities with the stakeholders and the customers of the organization. The main elements of the public relations include:-

1- The use of the effective management.

2- The creation of an influential relationship between the organizations and the customers of this organization.

3- The evaluation of the public attitudes and opinions about the products and services of the company.

4- Understating the main policies and the procedures of the organizations to deal with the crisis and other problems in the market.

5- Ensuring the effective applications of the policies and the procedures of the public relations and interests in the market.

6- Using an effective communication program in the organization.


The Main Components of Public Relations

There are some important concepts and tools that are used in the public relation departments such as:-

1- Grouping of the Public:


The public term is used in order to refer to the group of people who have the same interests, problems and goals toward the products and the services of any organization. It is worth mentioning that public is a crucial element in the success and the development of the organization as they can interact in order to prefer or dislike the products or services of the organization. The public has many forms and sizes. The public may include the employers, employees, the governments, citizens and other groups of the society who may prefer a specific goal (Ramachandraiah, 2013).

2- Building Relations:


The relation is considered as the main goal of the human beings in order to live. People want to create and established an effective relationship with the customers. The relationship may be established between the customers and the employees and between the employers and the employees and among the employees themselves.

3- Propaganda:


It is an activity in order to manipulate the symbols so that the players can work in order to convey messages and attitudes. Politically, the propaganda is sued in order to make and apply the publication and advertising.

4- Campaigns:


The public relations may use the media facilities in order to convey a message or concept to the customers so that they can be attracted to the products of the company. The media campaigns have a great effective role on the customers and their perceptions of different ideas and concepts.


Public Relations and Facebook:

Currently, many organizations and companies work effectively to use the Facebook and twitter in order to advertise and promote for different products and services in the market. Facebook and twitter are used frequently by various organizations and companies so that the company can penetrate and have many customers around the globe. The importance of Facebook and twitter manage to encourage management of much organization in order to use them for the public relations strategies and policies. The users of Facebook and twitter are increasing around the globe. Thus, the Facebook has managed to create and effective platform for the increase of the communications among people. Many people believe that the Facebook and other social media facilities shall be used in the public relations in order to facilitate the idea of the communication and publication of the services and products. The Facebook is considered as a great outlet for the company to increase its customer base. The management of the organization shall work to use the Facebook and twitter to increase the public relations strategies and policies.


Ways to Use Facebook in Public Relations:

Facebook and twitter can give an effective result and outcome when they are used to facilitate and encourage the public relations strategies. Facebook and other media facilities have some ways to be used in the public relations strategies such as:-

1- Media and Blogger Relations:


People especially the Facebook users can use the Facebook and twitter in order to interact and communicate with other people around the globe. This way can help to exchange the ideas and concepts about the products and services of any organization. Furthermore, the companies can use these media facilities in order to encourage the idea of the advertisement and promotion in the local and the international market. These social media can create an effective communication facility between the customers and the employees in the company. The Facebook users will focus on the sharing materials and tools in order to communicate effectively with each other.

2- Reaching the Target Group:


Facebook and twitter constitutes a great opportunity for the public relation management to reach the target groups or customers around the world. People can use internet in order to communicate so easily with each other by using internet and other media facilities. The management of the organization can reach this group using Facebook and twitter (Skerik, 2011).

3- Promotion:


Facebook can help the organization to promote and advertise for its services and products in the international market. The management can advertise for its services and products using Facebook. The social media can promote the products and services that the company offers to the customers. The internet users can understand the effectiveness of the brands and companies to be customers for these brands. The increase of number of the internet and Facebook users provides a great opportunity for the management of the organizations to promote and advertise for their products and services (Skerik, 2011).


Advantages of Using Facebook in Public Relations: 

Facebook provides a great opportunity in order to promote and advertise for the products and services in the market. There is an increase of the number of the Facebook users in the local and the international market. There are some advantages of using Facebook in order to facilitate the idea of the public relation concepts and procedures such as:-

1- Scope:


The management of the public relations can work efficiently in order to communicate and interact with more than thousands of people around the globe. If the management of the public relations manages to make effective relationship with people from different facilities and locations around the world, this will give a great opportunity in order to achieve a lot of success and development. People can share their ideas and concepts about the products or services of many companies through the use of the social media and Facebook.

2- Coverage:


When the management of the public relations uses the internet and Facebook in order to communicate effectively with the customers, this will give it a great opportunity in order to cover and avoid the gap with the traditional businesses and organizations. The management of the companies can reach many companies and organizations through the use of Facebook.

3- Cost:


The public relation department works effectively in order to save the budgets that may be required in order to promote and advertise for the products and services in the traditional facilities. The Facebook and other social media facilities are distinguished with the less advertising costs and prices.

4- Considerations:


When we use the Facebook and twitter for the public relations, the management of the organization will manage to increase and attract more attention to the products and services of this organization. The companies can interact with the bloggers and the users about the company’s strategies. It is worth mentioning that many organizations create their websites on the Facebook and the social media so that they can manage to attract a lot of the viewers and users. The users can give more suggestions about the development of the products and services of this organization (Huebsch, 2013).


Advertising on Facebook:

The Facebook and other types of the social media constitute a great tool for the promotion and advertisement. The Facebook as a public relation tool can help the organization to create direct communications with the customers and the internet users. The Facebook is one of the public relation tools which may be used to provide services and products to the customers. The company can create an effective Facebook website in order to advertise for its news services and products. Moreover, the companies can receive the suggestions and the opinions of the customers about the innovation of the products and services (Porter, 2011).

Main Advantages of Using Facebook for Business:-

1- Low cost marketing strategy and facility: Facebook and the social media can help the owners of the organization in order to market for their products and services. Facebook is a free of charge, thus, the companies can work effectively to market for their products and services. The companies can promote for the services online as there are many internet users who can enjoy the products of the companies.

2- Share the information about business: the companies can give more details and information about the business. The company can offer information about the type of business, staff, history, staff and other needed information to attract the eyes of the internet users.

3- A tool of interaction: people can create an effective interaction and cooperation tool as people can interact with each other through the use of photos and videos. This can help the organization in order to build a strong image in the local and the international market (Young, 2012).

4- Communication with the customers and the prospected customers in the future: the Facebook and the social media in general can help the organization to contact with the customers through the messages and the communication tools. The companies can send messages about the features and the characteristics of the products and services through the use of the Facebook. It is worth mentioning that Facebook is considered as the main tool used in order to share information and data.

5- Facebook and customer support: Facebook is a beneficial tool to the business owners and the customers as they can interact with each other through the use of the Facebook. Furthermore, the customers can know more information about the products and services of the company through the use of the Facebook pages. The business owners can respond effectively for the complaints of the customers through the use of the Facebook.

6- Public awareness: Facebook provides a great opportunity for the new business owners in order to create the public awareness about the new products and services. Moreover, it can help to maximize the potentials of success and development in the market. The Facebook increases the numbers of the customers of any organization or company (Young, 2012).


Summary:

This report manages to discuss the main features and characteristics of the public relations of the organizations and the companies. The public relation helps to increase the market penetration of the companies and the organizations in the market. It is a noted that the company can use public relations to improve its market existence among other competitors. It is worth mentioning that the public relations can create a competitiveness of the company inside the organization. On the other hand, the Facebook plays an important role in order to develop and improve the products and the services of any organization. Moreover, the organizations can use Facebook and twitter to increase their existence and presence in the international and the local market.


Advantages of Using Facebook for Public Relations and Promotion
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